Much like your favourite threadbare blanket from your toddler years or that pile of magazines collecting up slowly in your drawer, data is just as likely to be hoarded. Whilst data means information, this deluge is particularly problematic when it comes to the field of data analytics. However, with the right techniques, you can use this overflow to your advantage.
Back in 2010, Google Chairman Eric Schmidt made the startling statement that from the dawning of time up until 2003, 5 exabytes of online data had been produced. Fast forward to 2010, and we produced this same amount of data every day! With the rate of data production mounting by the week, you can bet that this figure is even greater now.
Every time you upload that arty, sepia photo to Instagram, you are contributing to this deluge. Your photo is one of the 5 million photos that are uploaded onto the site daily, an unbelievable 1852000000 photos a year! But don't be too hard on yourself. Social networking sites, smartphones and blogs are all perpetrators in this deluge. Now that you can create and share data 24 hours a day, whether you're on the train or at work (don't worry, we won't tell), the problem is being made even worse.
Developers are driving towards a creation of more powerful servers to fulfil this demand, however with this, the data upload limit is also increased. This means a circle of increasing data, increasing capacity for data and (you guessed it... ) even more data. We are constantly striving beyond our means; a clear example of the old 'eyes bigger than your belly' situation. With the recent debut of 4G into the smartphone market, it's obvious that we are on the path to limitless speeds, storage and processing power for our networked devices. It would only be fitting that we also had powerful servers capable of uploading and processing this vast quantity of data as well.
The circle of increasing data shows no sign of subsiding any time soon and, therefore, it would be easy to feel as if you were drowning in this constant flow. However, whilst this data deluge is worrying, it can be used to your advantage. Data means information and, therefore a vast pool of knowledge to take advantage of. All you need is greater accessibility and transparency to data so that it is more easily available for you.
Whether you're doing clinical research or a census investigation, Document Capture Co. (http://www.documentcapture.co.uk/) has the right expertise to be able to help you tackle the deluge. Contact us for a meeting and we can have a no-obligation workshop to see how we can assist your business to rise up above the data deluge.